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Limitless Humor Series

Lift heavy. Laugh harder. Powerlifting humor made for lifters who don’t take themselves too seriously.

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Built for Lifters Who Stand Strong

Competition-ready gear designed by real athletes. Tested at Regionals, Nationals, and the biggest stages in powerlifting.

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Powerlifting Essentials

Powerlifting Essentials

Built by Lifters, For Lifters

We’ve spent 20+ years in the sport at every level — Team USA, Nationals, the Arnold, and hundreds of meets.

Everything we make comes from real-world experience under the bar.

Competition-Proven Gear

Every sleeve, belt, wrap, and singlet is engineered for performance you can trust on meet day.

Trusted at Regional, National, and World-level platforms.

Community First. Athletes Always.

We sponsor high school programs, support youth lifters, and host some of the most exciting meets in the Midwest.

Limitless isn’t just a brand — it’s a family built around strength, growth, and giving lifters the spotlight they deserve.